For small business owners trying to draw potential customers to their website, understanding search engine optimization (SEO) is crucial. Both relevant website copy and fresh content can benefit from even a basic understanding of SEO that can also increase traffic.
Not only that, an increase in traffic as a result of SEO best practices is more likely to convert as visitors are already highly interested in the product or idea. The best way to succeed with SEO is to know what is important and how to use it.
While you might have a general knowledge of basic SEO keystones such as researching and using relevant keywords naturally in your content, there are a few things you might not know to check for. I have compiled a very short checklist of 3 SEO tactics for your small business that you might be missing out on.
Use Long Tail Keywords
When looking at your SEO content, make sure first of all that you are using the right keywords, which in most cases will be as specific as possible.
For example, when selling shoes, make sure that the content contains natural use of the keyword shoes and any secondary keywords such as sneakers and footwear.
Long tail keywords are much more specific than their broader counterparts, and while they aren’t searched as often, when they do match it is more likely to end in a conversion, meaning a sale or other transaction. An example of a long tail keyword using the above scenario would be men’s running shoes.
Write Unique Content Only
It is easy to end up with content that isn’t unique, and this arguably is the biggest pitfall you will encounter when crafting your website copy or other content. This is a serious problem that can cause your site to do poorly in the SEO results, as unique content is an SEO all-star.
To get around this potential problem, do your research! Look around the Internet and do a Google search for information. When you find a lack of information on a certain subject, or content that is unclear or otherwise unhelpful, you have found an opportunity to offer something unique and useful.
Remember, though, that with SEO copy as with anything else, never copy or otherwise plagiarize material, and never duplicate your own material on more than one site. The exception here is social media, where you can share your fresh content and blog posts and use them to direct traffic back to your site while offering something of value.
Check For Broken Links
Finally, regularly test your site along with blog and other content for broken links. This is a tedious but necessary practice. Broken links can have incredibly detrimental effects, from losing reader engagement to appearing unprofessional.
Not only that, but the whole purpose of links is to direct traffic to another site or page, and when that’s not happening then you’ve wasted a lot of precious time and energy.
As with anything, educating yourself about newer and better practices is vital and will help give you a leg up on the competition. Treat your SEO as an ongoing process, and you will see continuing results.