For small business owners trying to draw potential customers to their website, understanding search engine optimization (SEO) is crucial. Both relevant website copy and fresh content can benefit from even a basic understanding of SEO that can also increase traffic.
Not only that, an increase in traffic as a result of SEO best practices is more likely to convert as visitors are already highly interested in the product or idea. The best way to succeed with SEO is to know what is important and how to use it.
While you might have a general knowledge of basic SEO keystones such as researching and using relevant keywords naturally in your content, there are a few things you might not know to check for. I have compiled a very short checklist of 3 SEO tactics for your small business that you might be missing out on.